Virtual Games: the Latest Innovations in the Gambling Industry

Online casino Betting
Updated 11 november 2022

The internet wagering market continues to grow globally, providing new opportunities to both novice and experienced operators.

The rapid development of the gambling business in Europe and Asia is no longer an innovation, while the African market is just beginning its successful journey. North America has a lot of experience in the field of online entertainment, and together with South America, forms a large western region of the wagering industry.

Lots of countries on the continents have a common goal — the development of virtual sports, one of the most trending areas in the global gambling business. However, diverse states have different characteristics of the iGaming environment.

Virtual games: the latest innovations

Learn more in the article from Online Casino Market experts. Also, you can order the development of a gambling start-up from us.

Wagering Regulation in Various Continents

Our specialists reveal the secrets of all regions where gaming technologies are actively developing:

Name of place Situation
Africa

Since this region is just beginning to operate in the field of iGaming technologies, there is low competition. New entrepreneurs are quickly mastering local markets and detecting the most popular directions for promotion.

Online betting is the most famous entertainment on the continent. It attracts many Africans who wish to combine the pleasant with the useful.

Furthermore, local players are well aware of the advancements in the virtual gambling industry and look forward to trying out the latest innovations

Europe

The virtual wagering business in this region can be divided into 2 parts:

  • countries that actively promote online gambling;
  • states that have only recently legalised the industry and gradually provide licences to popular international operators.

For instance, Italy and the United Kingdom have the most advanced online betting markets. At the same time, Spain has just started to allow some gambling entrepreneurs to operate legally

South America

This region has been the biggest challenge for online entrepreneurs over the past 10 years. Lots of companies have been actively trying to enter the South American market successfully.

The last 3 years brought positive growth to the industry.

People became more interested in virtual games, which allowed new operators to open their branches in this region. In addition, eSports is also very popular, which makes virtual betting more attractive for a new generation of wagerers

North America

It might seem that it is easy to start a gambling business in Canada and the US. However, only a few states have legalised most activities of wagering companies.

Virtual gaming is extremely popular, but not much developed in the entire region.

Online lotteries are legal and occupy the largest niche of the iGaming sector in North America. Experts are confident that with the development of virtual technologies, the wagering industry in North America will become more diverse

Asia

Until 2021, the market was saturated primarily with virtual live casinos and slots. The betting direction in Asian countries is much less popular than, for example, in Europe.

Only in the last 12 months, the region has seen the demand for virtual gambling establishments with the ability to place bets.

The potential of Asian countries is very large, but it takes time and investment to make this market profitable. In addition, eSports is very popular in Asia, so the growth of the online segment is a matter of time

Virtual Gambling Business: Transition from Reality to Online

Virtual gambling business: transition

Many iGaming operators started their journey by opening land-based establishments. However, virtual entertainment, web sports betting, and online slots have always been in great demand among people who have access to the global Network.

When the Internet began to expand all over the planet, the transition from terrestrial to online gambling establishments was inevitable. This solved the main problem of the industry — the limited target audience. Online operators can now attract players, regardless of their location.

Unfortunately, technological progress has not yet reached all parts of the world. In Africa, for example, land-based gambling establishments are still in high demand. At the same time, virtual games are a favourite entertainment for many residents of remote places, no matter if it is an online platform or a real casino.

Basic Stereotypes of Virtual Games

Here are the common mistakes of many business operators:

  1. Extra emphasis on graphics. A manager who wants to integrate virtual games into the platform focuses mainly on providing an excellent and realistic picture. However, this is not a crucial point. If a player wants to enjoy the graphics, it is better to watch a real sports match. Operators can broadcast any competition on the Internet. Virtual sport is first an opportunity to make a quick bet and get excited by the victory of a winning team. This should be the main focus of any iGaming entertainment.
  2. Similarity with casinos. When playing slots, customers will find great graphics with a random number generator. This is not the same as virtual sports. There is a far bigger similarity with betting sites. An operator needs to calculate the odds and chances of winning at the software level as accurately as possible and convey this information to the audience. RNG is also present here, but its influence is much less.
  3. Attracting casino players. The target audience of virtual games is the people who play on the sweepstakes, not in online casinos. Focusing on betting punters is a direct way to successfully promote the virtual games section on a platform. For example, when popular sports take a break (like football in summer), a manager should attract this audience using the same methods as in the betting direction.

Development of Virtual Games: What to Consider?

When choosing content for a wagering platform, there are key things to work with:

  1. The graphic component. This is not the main element of virtual games, but users still want to see what is happening in the process. It is also a great visual highlight to create distinguishing products.
  2. The choice of disciplines. In the betting industry, each player has their priorities in terms of entertainment selection. There are the most popular sports games that bring the most profit. To attract a large loyal audience, the operators should provide as many diverse disciplines as possible.
  3. Technological updates. Entrepreneurs should focus on the most profitable virtual disciplines and recent innovations. Today, HTML5 is a stable and progressive technology that has great programming capabilities. Although Java development is still relevant, lots of managers are abandoning this obsolete format.

The Main Things about Virtual Gambling Entertainment

Virtual gambling: key notions

The field of online wagering is only developing. At an early stage, there already were many creators due to the profitability of the sphere and its potential. Unfortunately, some operators were not ready to work fruitfully and responsibly.

Therefore, a novice entrepreneur should:

  • study the market in as much detail as possible;
  • select the most worthy candidates depending on their professionalism and readiness for responsible cooperation.

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Karen Fill

Author

Karen Fill

Gambling business expert at Online Casino Market

Updated 11 november 2022