How to Establish a Land-Based Casino Business in 2021: About the Industry

Land-based solutions
Updated 11 may 2021

Offline gambling became a very popular business area in 2021. More and more companies are investing in this promising niche, thus earning a stable income and increasing brand awareness.

Land-based casino business in 2021

From Online Casino Market, you can buy or rent a land-based casino with a licence issued in a prestigious jurisdiction.

We supply certified equipment and high-quality software from the best manufacturers and provide technical support for all implemented projects.

What Do You Need to Launch a Land-Based Casino

To establish an offline gambling business with a good return on investment, entrepreneurs need to:

  • undergo all registration procedures (create a legal entity, open a bank account, form a reserve fund);
  • obtain a licence in the chosen jurisdiction (as a rule, operators prefer offshore zones or countries where all types of gambling are considered legal);
  • find suitable premises for a gambling hall (an excellent choice is to establish a business near big hotels and entertainment complexes);
  • buy or rent hardware and software (it is necessary to choose only licensed products);
  • work out a strategy for promotional marketing of the already existing project (the use of outdoor advertising and communication channels on the Web).

How to Choose a Jurisdiction to Perform Gambling Activities

Currently, land-based casinos are considered legal in more than 80 countries. It is possible to obtain a permit in any country where gambling is legalised, and operators do not need to be residents of the chosen state.

There are 2 types of jurisdictions with the most attractive terms for launching an offline casino:

Offshore zones

Casino owners are recommended to obtain permits in Curacao, Panama, Costa Rica, the Isle of Man, Gibraltar, Belize, and Alderney.

These small countries and overseas territories attract entrepreneurs for the following reasons:

  • minimum tax burden (in many jurisdictions, there is a single income tax: 5–7% of the total revenue);
  • simplified registration procedure;
  • the legalisation of all types of gambling (having obtained one licence, you can open a gambling hall with slot machines, a bookmaker's office or a poker room);
  • the ability to work under a sublicence or provide B2B services as a parent company

Tourist countries

A good choice is to launch a gambling business in Georgia, Spain, Ukraine, Italy, Malta, and other countries with enormous tourist potential.

Key advantages of offline projects launched on the territory of the above-mentioned countries:

  • excellent infrastructure (casinos are built near entertainment complexes, hotels, and natural objects that are popular with tourists);
  • a long period of validity of the licence agreement (at least 5 years);
  • privileged investment licences (they are issued during the construction of large centres with casinos, hotels, and restaurants);
  • low taxes (governments offer incentives, tax holidays, etc.)

Features of Purchasing Gambling Equipment

Gambling equipment: features of good hardware

Slots are the first thing that attracts gamblers when they visit casinos. It makes sense that all equipment should be reliable, secure, stylish, and high-quality.

Key characteristics of good hardware:

  1. Modern equipment. Slot machines with built-in features are extremely popular. Manufacturers supply products with multiple LCD monitors, touchscreen control panels, USB ports, additional joysticks, and navigation systems. Special attention is paid to the convenience of gamblers. The equipment contains multimedia chairs, coasters, and other attributes.
  2. Ergonomic design. The decision to buy slots that are “stretched” saves space in the gambling hall. Thus, you can place more units of equipment or find space for recreation areas. Machines with convex or curved lines and bright lighting around the perimeter are an excellent choice.
  3. Good performance indicators. To establish a land-based gambling business, you need reliable equipment with protection against external threats. The equipment should work perfectly even when the load on the infrastructure is increased, without system crashes, and technical problems.
  4. Simple maintenance. Any modification must be discussed with the manufacturer, which is a rather long process. Therefore, it is important that the equipment is durable and requires minimum external interference.

Trusted Manufacturers of Gambling Equipment

Online Casino Market recommends operators to pay attention to the following developers of equipment for land-based casinos:


The product range of the Austrian company includes offline solutions for lotteries (Self-Service Lottery 16), sports betting (ActionBook), and roulette (Lotus Roulette Pro).

Slot machines are represented by exclusive lines: Novostar, Gaminator Scorpion, and Lounge Curve. All elements are distinguished by the exquisite design and wide functionality

Aristocrat Technologies

The provider offers several original collections (Relm, Helix, ARC) with an innovative approach to the image, modern design, and good completing units of machines.

All equipment is characterised by excellent sound thanks to the built-in Quad Sound package with multiple subwoofers

International Game Technology

The decision to launch a land-based casino business along with IGT solutions will make your gambling hall famous and profitable.

The company offers modern consoles for bar counters (G20 Bar Top), poker machines (Poker XL), an interactive wheel of fortune (MegaTower), and more than 20 slot machines

Amatic Industries

Amatic solutions operate on the hardware platform ― Hardrox (HX). The products support 3D, VR, AR, and AI technologies and have a flexible system of settings and a built-in CMS program for tracking the actions of gamblers

Ainsworth Game Technology

The company is a pioneer in the field of offline entertainment.

Slots of this developer are connected to Mystery Jackpots (the jackpot system), Players Paradise (options for launching games on stationary devices and via the Facebook network), and OLED (a service for remote configuration)

How to Choose the Gambling Software

Gambling software: how to choose good programs

For the iGaming business to work smoothly, businessmen will need secure and multitasking software for land-based locations.

On the offline gambling market, there are the following types of software:

  1. The game content. As a rule, manufacturers of hardware supply devices along with a basic set of slots. Some solutions contain 5–15 traditional games with 5 reels, while others have an extended package. These products include cards, roulette, video poker, bingo, and other popular entertainment.
  2. The casino platform. Software for the administration of a gambling hall, management of user accounts, and remote basic reporting. Operators can connect a bonus program, a verification system, and a service for organising lottery drawings (for example, ticket printing).
  3. Payment modules. Solutions for processing cash and wire transfers. An excellent choice is the installation of software with support for multicurrency transfers. Entrepreneurs can connect a payment gateway to a stationary payment terminal. This will automate some of the manual operations and reduce the expenditures for the personnel.

You can order reliable gambling software from WMS, Bally, Novomatic, Konami, and other well-known companies. The game content is sold along with well-thought-out management systems.

Good payment processors are presented in the assortment of Interkassa, Click2Pay, Paycos, Skrill, and Neteller. All solutions can be connected with the help of Online Casino Market.

The Main Things about the Establishment of a Gambling Business in 2021

Offline casinos are a promising and profitable niche with the guarantee of a quick return on investment.

  • To launch an offline gambling project, it will be necessary to obtain a permit and buy equipment, software, and suitable premises. Prestigious regulators interact only with legal entities, so operators need to register a company and open a bank account.
  • Equipment for gambling halls should have a modern design. The durability and performance of hardware are also important.
  • Businessmen need to order software and install a control system. An excellent choice is to order equipment with the already installed software.
Online Casino Market will help you to become the owner of a profitable land-based casino. From us, you can buy or rent equipment, furniture and software, and order promotional marketing services.

We supply multi-currency payment systems, install solutions of partners of our company, and other products for the effective operation of an offline gambling establishment.

To get a demo version of the program you are interested in, please contact the managers of Online Casino Market!

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Karen Fill


Karen Fill

Gambling business expert at Online Casino Market

Updated 11 may 2021