Can I open my own casino? What does a beginning entrepreneur need to know?
The gambling business was always quite profitable and promising area. The creation of a casino can be considered almost like a key to success and high income even at the very beginning. However, without a well-developed strategy and quite big initial start-up capital, the project may be closed in just a couple of months after its launch.
What does a beginning entrepreneur need to know? What are the main steps that you need to take to launch a gambling project? We will tell you everything about this and even more in the article.
Online casino from scratch: where to start?
Specialists from Online Casino Market have prepared an illustrative list of actions that need to be taken for being able to launch an online gambling site.
The main stages for the creation of an online casino from scratch
1. Market analysis and the development of a business strategy
Today, in the gambling market, there are thousands of gambling locations. The beginning entrepreneur has to study the offers of competitors very carefully and develop a strategy that will help him to achieve maximum efficiency in the chosen field.
The business plan for an online casino must include the following items:
- description of the offers of competitors (special features of casino games, the number of payment systems, bonus programs, etc.);
- analysis of the needs of the audience;
- a detailed description of the financial expenses;
- analysis of the imaginary profit;
- description of measures that need to be taken to promote the project;
- thought through scenarios of the development of your business (both positive and negative or neutral).
The development of a strategy is a time-consuming process that requires professional skills and knowledge in different sectors of the economy, audition, and marketing. The best opportunity to save time and nerves is to purchase a ready-made plan from competent specialists. For example, the step-by-step realisation of the description of business processes can be done by Online Casino Market.
2. The legal registration and a gambling license
Regardless of the country, any business activity can be conducted only after the registration of a legal entity. Moreover, online gambling has a number of unique features. For example, for being able to provide gambling services, operators need not only to establish the company but also obtain a special license (preferably, in a foreign jurisdiction).
Can I open my own casino? How and where it is necessary to get a license?
Before purchasing a license, you must collect the following documents:
- application for the purchase of the service;
- a copy of the certificate of registration of the company;
- a copy of passport data of the founders of the legal entity;
- a copy of the decision to assign a unique company name;
- a copy of documents on the purchase or rent of an office;
- supporting documentation related to the presence of a bank account with a certain amount of insurance.
Also, you should take into account the fact that some jurisdictions require operators to open bank accounts and offices directly in the territory of the state that provides a permit for conducting gambling activities.
The most popular jurisdictions that grant casino licenses:
- Isle Of Man;
- Costa Rica;
- Kahnawake (Indian Reservation in the USA).
The purchase of a license is a rather complicated process that requires professional legal support. If you have any questions on the acquisition of permits in foreign jurisdictions, you can contact Online Casino Market. We also offer the best opportunities to save money on obtaining a certificate. We will talk about this later in this article.
3. Reasonable savings: White Label and online casino franchise
White Label is a practical alternative to launching a casino with a license independently. The meaning of the scheme is to sign an agreement with the parent company, which provides a complete package of tools for the launch of the website. The operator needs only to create an exclusive design and come up the company name. The price of this service is about ten thousand dollars, which is much cheaper than to obtain a license on your own.
Entrepreneurs get the following products and services:
- A ready-made set of the software for the platform. The disadvantage of working on the basis of White Label is the inability to choose settings and select the software independently.
- Game content (the same disadvantage as in the previous paragraph – operators have no right to set their own RTP percentage or change the existing set of casino games).
- Hosting and the server for data processing and storage.
- A set of payment systems.
- Marketing tools and strategies for the promotion of a website.
- Technical support services.
If operators get a franchise, they receive almost the same set of products but they have to operate on behalf of the brand that provided the service.
Each of the options allows you to save money when you launch a casino but in the future, experts offer everyone to buy their own license.
4. A casino website
The platform of the online resource deserves the closest attention, therefore, it is recommended to turn to trusted and reliable companies with a positive reputation and many years of experience and ask them to deal with the development of the portal.
A high-quality online casino resource should have the following elements and features:
- a simple ergonomic user interface with an ability to make additional settings;
- full set of analytical tools;
- stylish professional design;
- reliable and flawless operation;
- support for many languages.
These are not all the points that need to be considered in the process of the creation of an online casino. The development from scratch is a long and costly process. The price of the website from scratch can be from twenty-five thousand dollars and more.
5. Domain and hosting
The name of the website should be as short as possible and also readable. You should choose a title in such a way that it causes an association with the company instantly and remains in the memory of users.
Hosting is a guarantee of the protection of data and uninterrupted operation of a resource. Specialists from Online Casino Market are ready to help you to choose a host and offer comprehensive technical support and maintenance of your website.
6. The software and casino games
Gambling software is a key element of the platform that makes it work properly.
A high-quality product should necessarily include the following components:
- a call management system;
- a set of tools that helps to control players;
- bonus programs;
- administration tools;
- systems for conducting financial transactions;
- methods of the announcement;
- a function of the support for administrators;
- affiliate management programs;
- a multi-level security system;
- a support for e-mail and other communication methods.
The game content is an important part of an online gaming site. Online Casino Market cooperates with the world’s leading developers and offers only the licensed software.
Our collection includes products from the best providers:
The advantage of cooperation with Online Casino Market is not only the widest range of offers but also an ability to rent the software. It is the best strategy for the beginning entrepreneurs, which allows them to test all products and choose the best set of services.
7. Payment systems
If an entrepreneur decided to launch an online casino from scratch, he will have to negotiate independently and enter into agreements with each supplier. One payment system is not enough. The more products are integrated, the wider is the targeted audience of the resource.
Online Casino Market offers the integration of the most popular and sought-after payment systems:
- Bank cards Visa/MasterCard;
- Yandex. Money;
Also, it is possible to connect such option as the bitcoin payment. Cryptocurrency is a popular and promising trend of 2018. The use of electronic currency makes users totally free from the necessity to pay commission fees and attracts gamblers with almost instant transactions.
8. Marketing planning and the promotion of a website
Properly developed and timely advertising campaign will be the key to the most rapid payback of the product and the increase of confidence in your brand.
An independent promotion of a resource is quite expensive and time-consuming process that requires professional skills and knowledge. The best way to get a positive result is to contact professionals of the industry.
Specialists of the Online Casino Market company use only proven and relevant marketing tools. Cooperation with us will guarantee the success of the advertising campaign.
What are the advantages of a turnkey casino?
Such service as an online casino on a turnkey basis is a great chance to launch a project with maximum savings of time and money. Online Casino Market offers a comprehensive casino solution that includes a basic set of tools and products that will allow you to run a successful and profitable business with full payback within six months.
The service includes not only a set of software and game content but also payment systems, marketing tools, technical and legal support. We will take care of all aspects and nuances of the process, and you just have to profit by the ready-made product.
Prospects and benefits of the cooperation with Online Casino Market
Online gaming is a popular industry that will never lose its position in the market. You can order a full range of services and products from Online Casino Market for being able to launch and promote your gambling project.
Cooperation with Online Casino Market is the best answer to the question: “Can I open my own casino with minimal costs?” We are ready to develop a comprehensive business strategy and offer the best set of services for a quick and successful launch of your website.
Our products and services:
- software packages for live-and VR-casinos;
- affiliate programs;
- gambling licenses;
- tools for monitoring of the website traffic;
- casino platforms;
- payment systems;
- a set of software for Telegram Casino;
- the betting software;
- products for poker;
- a comprehensive technical support.
The development of exclusive HTML5 casino games deserves special attention.
An HTML5 slot game is a combination of the following advantages:
- the launch in a browser without the necessity to download and install any additional software;
- support for all existing systems (including mobile applications);
- scalable graphics (clear image regardless of the size of the screen).
You can order unique projects on the basis of your own sketches and fill your online casino portfolio with the most unusual content.
If you have any questions on how to buy or rent the software or on the terms of cooperation, you can contact us in any way that is convenient for you:
- Telegram: @spinwin;
- E-mail: email@example.com;
- Skype: slotsmarket;
- The feedback form.