AdFox оnline casino marketing: it's going to work!
Gambling is known to bring casino owners huge sums of money. The guarantee of increasing incomes is the ability to attract players willing to make bets to a gambling club. But they will only come to a club if sure about its reputation, possibilities, products, games. In other words, in the end, advertising runs the show, or better to say, оnline casino marketing does.
This article is devoted to AdFox offers and online casino promotion. Many brands are currently involved in marketing activities, including the Online Casino Market company, which the operators you can turn to on any issues related to casino advertising. You can also order a marketing strategy of a gambling club development from these specialists.
What is online casino promotion?
Online casino marketing strategy is a set of tools, methods, and activities aimed at recognizing the brand, attracting new users, planning the innovative development, and so on. The ultimate goal of the strategy is to increase sales, or in this case, to increase the quantity and quality of the bets.
All program elements are interrelated: one position will not produce the desired result if others aren’t implemented. Thereby, no matter how good casino software is, won’t help increase incomes if there are no players, who in turn will only visit to a gambling website if they know it offers a lot of interesting games, bonuses, and chances to win. This way, оnline casino marketing is formed by and consists of many components.
1. SEO Promotion
This method is usually at the top of the list of important casino advertising methods. Search optimization is what you need to get your casino found by users. AdFox experts are convinced that the work should be carried out with regard to several elements: unique content, key words, and placement of information on other resources. The intended result is the first line in the search results of Google and Yandex, which players use to find a betting club.
2. Online casino promotion in popular social networks
This method is practiced by every business owner interested in successful sales and further development. Creating a group on any network is a matter of minutes, while filling it with interesting information about your club will yield positive results over time.
3. Placement of banner ads on entertaining websites
Why should you choose entertaining ones? Not every resource is good for a casino banner. For example, you would’t place it on a health portal. Banner ads have long become a powerful tool for attracting visitors, so do not ignore them in terms of online casino promotion.
4. Advertising links
This оnline casino marketing tool includes common links — URLs for the game website pages. You only need to verify the link is correct and the leave the rest for the Internet to make.
5. Loyalty systems
An excellent way to attract and retain visitors are bonuses, prizes, various promotional events, and the return of interest from the lost money. This kind of online casino promotion has been used for many years by virtually all operators. But you really should conduct a smart policy and plan everything beforehand to avoid possible losses.
The so-called clickunders (pop-under and onclick) also bring a lot of benefits. You create an advertisement that, for example, contains a few words about a promotional deal, and place it on websites thematically related to entertainment. Those users who find it to be interesting will click on the ad. You choose the format and pay for a click (a certain number of clicks), whether just for visiting a website, or starting a game. Such type of casino advertising can attract many gambling enthusiasts.
7. Online newslettering and subscriptions
Your online casino promotion strategy can as well include the distribution of short informational messages to users’ e-mails, and subscription that shows push notifications appearing at the bottom of the screen.
8. Publication of articles on the casino website
Interesting and useful informational materials will certainly attract players, especially newcomers who are not yet fully aware of how to start a game, which one to choose, and what it is they should not do.
9. Partner programs
There isn’t a single marketing expert who can tell how to promote gambling website without this tool because partners (referrals) give operators an opportunity to announce themselves in articles and banners, and, of course, make a profit. You can simply attract partners in a program and receive interest for the time of your online casino running.
10. Video advertisement
This type of advertisement is the most efficient and is favorably compared with other tools: it doesn’t take much time to watch a video, which brings the information in a colorful manner and has a positive emotional impact on users. Promotional videos that are 10-30 seconds long start before, during and after a game.
11. Mobile advertising
Online casino promotion using this kind of advertisement becomes popular due to a user-friendly format and an excellent return. Users see your ads, videos, announcements in a mobile format anywhere they are.
There’re a lot of ways to promote. We have listed just a few. For example, the AdFox company has its own unique tools that differentiate it from competitors.
Online casino marketing from AdFox
The AdFox company offers operators a unique marketing platform to fully manage and control their ads.
The list of offers contains the following services:
- Analysis and assessment of the effect from future advertisements on specific sites.
- Auditing and statistics of online advertising.
- Assessment of the quality and activity of the target audience.
- Control over the process of advertising campaign.
- Clear targeting.
- Many ad formats.
- An individual account for each customer.
- Quality mobile advertising.
- Online casino traffic management.
- Flexible and convenient interface that requires no specialized experience.
The AdFox marketing platform meets all the requirements of the European gambling market. The company began its work in 2005 and is engaged in marketing research, advertising and programming of market strategies. In 2014, the brand became part of the Yandex corporation.
The rich and successful experience of this brand allows AdFox specialists to perform quality оnline casino marketing: analysis and control of the advertising market effectiveness, maintenance of media sites, client and selling agencies, non-standard advertising campaigns of different formats. Online casino promotion will be way more efficient as possible if you are with AdFox.
Innovative technologies of Internet advertisement management, creation of ad networks and excellent results in the development of complex advertising campaigns created an impeccable reputation of a professional in the sphere for AdFox. The company specialisists consult participants of the advertising market and provide technical services in this area.
AdFox pays special attention to mobile advertising. It’s already in high demand among advertisers because it is available on smartphones and tablets to a wide range of users. It can be watched on any mobile device with an Internet connection. AdFox Mobile offered by the company is an efficient technology for managing such advertisements on Android, iPad, and iPhone platforms. You can also buy gambling traffic in a mobile format. It won't take you long because the process is as simple as possible.
It’s noteworthy that advertisers are free to set up in such positions in their accounts as the duration of advertisement, targeting, characteristics of the target audience, or format based on analytical and statistical data. You will be able to see the effectiveness of both a single ad (banner, link, etc.) and entire program.
AdFox offers its services in tracking the efficiency and statistics. The company professionals who perfectly know how to promote online casino will readily launch online casino promotion for any gambling business owner.
Also, the AdFox marketing platform is reliable and secure because all members of the ad campaign are monitored by the security system. There is no reason to worry about third-party threats, such as virus attacks, fraud, basic information hacking.
The list of advantages also involves:
- The quick start of collaboration. Ads are launched as soon as you decide on the format, target audience, and other criteria, and install the proposed code on the site. Since the staff is always ready to help at any time, your banner ads will be on advertising sites in a matter of an hour or two.
- The uniqueness of analysis and statistics. You'll see how many times a user clicked on your ad, visited a website, hovered the cursor, watched a video, and other activities.
- The ability to set the ad cost. You can assign any price for showing your banner, announcement, video, etc. directly in the interface settings.
- Compatibility with other advertising technologies. While a website is using AdFox, any other advertising system can operate on it. The AdFox specialists will help you with gaining traffic as well.
The Online Casino Market professionals will advise on how to advertise online casino. This company believes that online casino promotion is much more efficient than any other. You will be consulted at no cost and assisted in organizing the promotion. As a result, the оnline casino marketing is bound to produce stunning results, which you will see yourself.